Google energy in the future

Google energy in the future

After stepping into the green energy industry recently, Google filed an application to the FERC (Federal Energy Regulatory Commission) towards attaining rights towards the buying and selling of energy. According to the document Google Energy appealed for market-based rate authority under which Google Energy wants to captivate the wholesale electric power transactions as a marketer. The California based search engine giant has taken many measures to curb carbon emissions.

Google had made a decision towards investing in renewable energy which it declared publicly in the year 2007. It has already launched its monitoring free software that will help individuals and business organizations to keep a track on their electricity consumption. This software known as “Power Meter,” which the company believes, has great potential in reduction of carbon emissions. The company aims to have an emission free operations being carbon neutral and take steps towards going green and prevent global warming which would be possible by reduction of greenhouse gases.

Their motto is “Going green at Google” which was recently seen published on their official blog.
According to Niki Fenwick, a Google spokeswoman, the company wants to make it big and be a major player in the power grid industry. The company plans to buy the most inexpensive, excellent quality energy from the market wherever they could use green credits. Though the company visions itself buying and selling electricity in the future, they do not have any fixed plans in the future and firm decisions have not been taken in this regards.

However, this has not been the first time Google stepped into the energy industry aimed at  designing future energy costs.
In 2007, the company invested in establishments of large solar panels capable of producing 1.6 megawatts of energy, while at the same time clean-tech investments were already being made by reputed companies like HP, Cisco, Apple, Intel and others.
As of now, Google is anticipating the decision from the FERC which should take about 60 days.

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